
ABOUT JONES & CO
Most of us were never taught how money really works. Not for lack of ambition or ability, but because clear, patient financial guidance has rarely been easy to find. Emanuel D. Jones II built Jones & Co Wealth Strategies to help change that.
We are a boutique, education-first firm based in Alpharetta, serving physicians, attorneys, founders, small-business owners, corporate professionals, and first-generation high earners in 28 states. You work directly with Emanuel, a Financial Advisor who explains the “why” behind every recommendation, backed by research and technology.
01
We teach as we go. Practical education and step-by-step guidance so you understand where your money is going, and why. When you can see the whole picture, confident decisions come naturally.
02
No two clients are the same, so no two plans are either. We get to know you first, then tailor recommendations to your goals, timeline, and comfort with risk.
03
Planning isn't a one-time event. We're beside you through every stage: implementing, monitoring, adjusting, and answering the questions that come up along the way.
OUR SERVICES
You don’t need to arrive with a plan. Most clients come to us with a moment: a raise that finally made money feel real, a business that outgrew the spreadsheet, an inheritance nobody explained, or a nagging sense that the portfolio they’ve built deserves a second opinion. Here is where we meet them.
Individuals & Families — Turning a good income into a real plan: retirement, education, estate, and the protection that keeps it all intact.
Business Owners — Making the business work for you, not just the other way around: executive benefits, succession, and the coverage that protects what you’ve built.
Investment Management — Fee-based advisory portfolios, managed in a fiduciary capacity and matched to your goals and your tolerance for risk, with the “why” behind every position.
Insurance & Annuities — Protection and guaranteed* income, used the way they should be: as the foundation under a plan, never the whole plan.
Alternative Investments — A plain-English guide to private markets and real assets, and an honest answer on whether they belong in your portfolio.
Bring us the moment. We’ll bring the plan.
*Guarantees are backed by the claims-paying ability of the issuing insurance company.

Licensed in 28 states. Meetings happen by video, so wherever you live, you can work directly with Emanuel.
The first conversation costs nothing and commits you to nothing. Bring your questions, especially the ones you think you should already know the answer to.